Business Letters / November 30, 2018 / Denise Barnes
A business letter aims to make the reader understand your message and get them to do what you need them to do. It can convince someone to do what you want be it buying your product or service create a decision in your favor or agree to do business with you. This is why these letters should be written carefully. Here are some tips on writing effective business letters: Keep It As Short and Concise As Possible Lengthy letters are a no-no unless totally necessary. This can be quite tricky since you have to talk about business stuff but do your best to get rid of unnecessary fillers. After writing your first draft decide which portions you can remove without compromising the message of your letter. Avoid using flowery words that aim to lengthen your letter.
There is an answer though. Use the formality of structure that makes the business letter the bullet-proof form of communication it has come to be. Combine that with the short straight-talking style of writing more common to emails and you have a good compromise. Let s start with the structure - or rather the etiquette which supplies the structure. There are variations between accepted etiquette used in the different English language markets. Here are the main British forms of address. I have also included the US/Canadian equivalents where I know them but I m afraid I m not aware of those used in Australia NZ or SA. Formal letters The addressee will either be a title e.g. "The Chief Executive Officer" or to an organization or company when you don t know to whom your letter should be addressed.
When you write to a title the salutation is "Dear Sir " "Dear Madam " or if you want to play it safe "Dear Sir/Madam." When you write to an organization it s "Dear Sirs " Dear "Mesdames " or again if you want to play it safe (but labor the point) "Dear Sirs/Mesdames." Your sign off will be "Yours faithfully" (UK) or "Yours truly" (US and Canada.) Less formal letters This is where you have a name. And this is where you can get into hot water if you re not sure of the gender of the person. Someone called J C Jennings could be a Jack or a Joanna. Someone called Leslie Matthews could also be either (traditionally the female version of the name is spelled "Lesley" and the male "Leslie " but I know at least one lady Leslie.) Equally beware of unisex names like Jody Jo Bobbie Alex Rob Robin Carol (yes really ) Billie Chris Darryl Eddie Sam Jackie Nicky Frances (f) vs Francis (m) Freddie Gabrielle (f) vs Gabriel (m) Georgie Gerry/Jerry Charlie Nat Harry Jessie (f) vs Jesse (m) Stevie Mel Pat Ronnie Sacha Sandy etc. And that s before we get started on names from non English-language cultures. People these days usually don t advertise whether they re "Mr" or "Ms" or whatever.