Business Letters / December 1, 2018 / Nanette Watson
A business letter aims to make the reader understand your message and get them to do what you need them to do. It can convince someone to do what you want be it buying your product or service create a decision in your favor or agree to do business with you. This is why these letters should be written carefully. Here are some tips on writing effective business letters: Keep It As Short and Concise As Possible Lengthy letters are a no-no unless totally necessary. This can be quite tricky since you have to talk about business stuff but do your best to get rid of unnecessary fillers. After writing your first draft decide which portions you can remove without compromising the message of your letter. Avoid using flowery words that aim to lengthen your letter.
There is an answer though. Use the formality of structure that makes the business letter the bullet-proof form of communication it has come to be. Combine that with the short straight-talking style of writing more common to emails and you have a good compromise. Let s start with the structure - or rather the etiquette which supplies the structure. There are variations between accepted etiquette used in the different English language markets. Here are the main British forms of address. I have also included the US/Canadian equivalents where I know them but I m afraid I m not aware of those used in Australia NZ or SA. Formal letters The addressee will either be a title e.g. "The Chief Executive Officer" or to an organization or company when you don t know to whom your letter should be addressed.
The recipient may have produced brilliant work or else they helped you in a difficult time. Keep this letter short and make sure it is addressed to the specific individual/company that is deserving of your fulsome praise. Avoid exaggeration and pomposity a short and sincere letter of appreciation will go a long way. Letter Of Inquiry This is a business letter written as a means of finding out important information from a higher authority. For example the letter may be written by a prospective customer who is looking for more information on a product or service offered by a company.