Business Letters / December 5, 2018 / Gina Pennington.
Readers do not like repetitive messages so do your best to avoid that. Scan every sentence and make sure they are essential to your message. Anything less than that should be deleted from your letter. Be Courteous and Polite This should be mandatory in writing these letters especially if you are talking to someone in a higher position. Depending on the nature of your message every appropriate courtesy should be extended to your reader. Make sure you address him properly as befitting his position. If you are writing a letter addressed to someone in a lower position do not appear condescending. Be Positive This is important especially for sales oriented letters. Use a positive tone of writing when creating your sentences. Substitute negative terms with positive ones. Using the proper words will help keep your reader interested in reading your message. Forget Creativity A business letter is not the medium for you to express your creativity. Do not use fancy words or use flowing narratives that you normally use in creative writing.
My two "writing help" websites receive well over two million visitors per year looking for information and templates to help them with their writing. With that many visitors I get a pretty accurate idea of exactly what people are looking for in the way of letter writing help. In fact a significant number of people arrive at my site based on the search phrase "business letter". Now at first glance the term "business letter" makes sense. But just wait a minute here! What exactly do they mean by "business letter"? Well it turns out that they re not sure. What it boils down to in many cases is that the person doing the search is involved in some kind of "business" (as owner or employee) and they need to write some kind of "letter" related to their business.
Hence their search phrase of "business letter". I often get e-mails from people asking me if I have any business letter templates or if I can write them a business letter. Invariably I have to reply to them asking "what type of business letter what is the specific purpose"? The fact is; "business letter" is a very general term that can mean one of many different specific letter types. Accordingly the rest of this article is going to explain exactly what business letters really are. Despite the widespread use of e-mail in commerce today traditional business letters are still the main way that the majority of businesses officially communicate with their customers and other businesses.
Welcome Letter: This letter is either written by a company or an organization to welcome the client on board and thank him for preferring the company to meet all the satisfactory needs and desires. Many people in business heaved a sigh of relief when email began to take over most of their day-to-day correspondence. Processing business letters - even today - is fiddly and fussy compared with the blissful simplicity of email. However as you know there are still times when ink on paper is essential. Many of the so-called "professions" (legal accountancy etc) in the UK at least still insist on correspondence being done via printed letters.
There is an answer though. Use the formality of structure that makes the business letter the bullet-proof form of communication it has come to be. Combine that with the short straight-talking style of writing more common to emails and you have a good compromise. Let s start with the structure - or rather the etiquette which supplies the structure. There are variations between accepted etiquette used in the different English language markets. Here are the main British forms of address. I have also included the US/Canadian equivalents where I know them but I m afraid I m not aware of those used in Australia NZ or SA. Formal letters The addressee will either be a title e.g. "The Chief Executive Officer" or to an organization or company when you don t know to whom your letter should be addressed.