Business Letters / December 1, 2018 / Delores Kane
A business letter aims to make the reader understand your message and get them to do what you need them to do. It can convince someone to do what you want be it buying your product or service create a decision in your favor or agree to do business with you. This is why these letters should be written carefully. Here are some tips on writing effective business letters: Keep It As Short and Concise As Possible Lengthy letters are a no-no unless totally necessary. This can be quite tricky since you have to talk about business stuff but do your best to get rid of unnecessary fillers. After writing your first draft decide which portions you can remove without compromising the message of your letter. Avoid using flowery words that aim to lengthen your letter.
When you write to a title the salutation is "Dear Sir " "Dear Madam " or if you want to play it safe "Dear Sir/Madam." When you write to an organization it s "Dear Sirs " Dear "Mesdames " or again if you want to play it safe (but labor the point) "Dear Sirs/Mesdames." Your sign off will be "Yours faithfully" (UK) or "Yours truly" (US and Canada.) Less formal letters This is where you have a name. And this is where you can get into hot water if you re not sure of the gender of the person. Someone called J C Jennings could be a Jack or a Joanna. Someone called Leslie Matthews could also be either (traditionally the female version of the name is spelled "Lesley" and the male "Leslie " but I know at least one lady Leslie.) Equally beware of unisex names like Jody Jo Bobbie Alex Rob Robin Carol (yes really ) Billie Chris Darryl Eddie Sam Jackie Nicky Frances (f) vs Francis (m) Freddie Gabrielle (f) vs Gabriel (m) Georgie Gerry/Jerry Charlie Nat Harry Jessie (f) vs Jesse (m) Stevie Mel Pat Ronnie Sacha Sandy etc. And that s before we get started on names from non English-language cultures. People these days usually don t advertise whether they re "Mr" or "Ms" or whatever.
The purpose behind business letters What purpose does a business letter actually serve? Firstly it helps you to communicate with your other business acquaintances. In fact it is like any other means of communication but there is one major difference to it. Business letters serve to document details of vital facts and figures that can be pulled up and analyzed any time afterwards. It is for this very reason that the absolute care diligence and due attention must be given to this exceptionally important writing task. Effective Business Letter Writing Basics Business letters are not deemed to be authentic if they are not written on the letter head of the organization it is being sent from. Irrespective of the occasion for which the letter is being written the language must always be formal. People should ideally be addressed by their titles such as: General Manager Dear Mr. Dear Ms. Director and so on in the event of you not knowing the names of the people. In case you do know their names then you can use them because it adds just that small tinge of familiarity without unduly affecting the essence of the correspondence.