Business Letters / November 29, 2018 / Melinda Lucas.
The purpose behind business letters What purpose does a business letter actually serve? Firstly it helps you to communicate with your other business acquaintances. In fact it is like any other means of communication but there is one major difference to it. Business letters serve to document details of vital facts and figures that can be pulled up and analyzed any time afterwards. It is for this very reason that the absolute care diligence and due attention must be given to this exceptionally important writing task. Effective Business Letter Writing Basics Business letters are not deemed to be authentic if they are not written on the letter head of the organization it is being sent from. Irrespective of the occasion for which the letter is being written the language must always be formal. People should ideally be addressed by their titles such as: General Manager Dear Mr. Dear Ms. Director and so on in the event of you not knowing the names of the people. In case you do know their names then you can use them because it adds just that small tinge of familiarity without unduly affecting the essence of the correspondence.
Readers do not like repetitive messages so do your best to avoid that. Scan every sentence and make sure they are essential to your message. Anything less than that should be deleted from your letter. Be Courteous and Polite This should be mandatory in writing these letters especially if you are talking to someone in a higher position. Depending on the nature of your message every appropriate courtesy should be extended to your reader. Make sure you address him properly as befitting his position. If you are writing a letter addressed to someone in a lower position do not appear condescending. Be Positive This is important especially for sales oriented letters. Use a positive tone of writing when creating your sentences. Substitute negative terms with positive ones. Using the proper words will help keep your reader interested in reading your message. Forget Creativity A business letter is not the medium for you to express your creativity. Do not use fancy words or use flowing narratives that you normally use in creative writing.
The letter must specify the issues ask the recipient what they intend to do as well as offering suggestions. Avoid angry language as this will not get positive results. The letter should be written when the person is in a calm state of mind and it should stick to the facts. Business letters are formal or official letters that are mainly used for business-to-business business-to-client or client-to-business communication. There are a number of specific elements that are considered important in this kind of correspondence. The relevance of these elements purely depends on the kind of interaction and the relationship between the concerned parties.
When in doubt don t risk embarrassment; phone the organization concerned and ask. Some people borrow an awful technique from email and use a person s whole name in the salutation e.g. "Dear Suzan St Maur." I don t know about you but this irritates the h*ll out of me and I would not recommend it. So when your letter is addressed to "Mr J C Jennings" your salutation is "Dear Mr Jennings." If the information you have is simply "Joanna C Jennings" you can probably take a chance and write a salutation of "Dear Ms Jennings." I don t know many male Joannas but don t count on it... Writing business letters is a skill that a person should have since it involves creating formal correspondences concerning your company product or service.
If you are writing for customers do not use business jargons that they may not understand. Use the Appropriate Font Forget Comic Sans and other fonts that look "cute." Business correspondence should look crisp and formal. Standard fonts for these letters include Times New Roman and Arial. Your font should not go beyond 12 pt except if you are using a really small font. Large fonts look unprofessional and sloppy. Of course it goes without saying that all business letters should be typed and never handwritten. One needs to pay special attention to the language while writing a business letter. It should be formal and even sensitive issues should be addressed with proper care and ensure that it does not come across as offensive. For example in case of complaint letters.