Business Letters / December 2, 2018 / Gina Pennington
The purpose behind business letters What purpose does a business letter actually serve? Firstly it helps you to communicate with your other business acquaintances. In fact it is like any other means of communication but there is one major difference to it. Business letters serve to document details of vital facts and figures that can be pulled up and analyzed any time afterwards. It is for this very reason that the absolute care diligence and due attention must be given to this exceptionally important writing task. Effective Business Letter Writing Basics Business letters are not deemed to be authentic if they are not written on the letter head of the organization it is being sent from. Irrespective of the occasion for which the letter is being written the language must always be formal. People should ideally be addressed by their titles such as: General Manager Dear Mr. Dear Ms. Director and so on in the event of you not knowing the names of the people. In case you do know their names then you can use them because it adds just that small tinge of familiarity without unduly affecting the essence of the correspondence.
When in doubt don t risk embarrassment; phone the organization concerned and ask. Some people borrow an awful technique from email and use a person s whole name in the salutation e.g. "Dear Suzan St Maur." I don t know about you but this irritates the h*ll out of me and I would not recommend it. So when your letter is addressed to "Mr J C Jennings" your salutation is "Dear Mr Jennings." If the information you have is simply "Joanna C Jennings" you can probably take a chance and write a salutation of "Dear Ms Jennings." I don t know many male Joannas but don t count on it... Writing business letters is a skill that a person should have since it involves creating formal correspondences concerning your company product or service.
This is especially true when businesses want to formalize an agreement or an understanding. So far emails are great for all of the preparatory work but a formal business letter is still most often needed to "seal the deal". There are two overall categories of business letters: business-to-business and business-to-customer. BUSINESS-TO-BUSINESS LETTERS Most business-to-business letters are written to confirm things that have already been discussed among officials in meetings on the telephone or via e-mail. Can you imagine the letters that would have to go back and forth to cover all of the questions and possibilities that can be covered in a one-hour meeting a half-hour phone call or a few quick e-mails? The main purpose of a typical business letter is to formalize the details that were arrived at in those discussions and to provide any additional information that was agreed upon.